If you're looking for a new way to boost customer success and product usage, look no further – video content is the answer!
A knowledge base video is a type of educational content that provides viewers with an in-depth explanation of a particular topic. Usually in the form of a tutorials and quick how-to guides, these videos focus on providing factual information in a visual format. Such video-based answers can be hosted on the company's website, YouTube channel or some other video hosting site.
Creating knowledge base videos provides a variety of benefits, such as easier access to information, improved customer engagement and satisfaction, and cost savings associated with creating content that is reusable across different channels. Video content not only saves time in getting customers up to speed with a product or service, but also helps support team focus on higher priority tasks.
Overall, knowledge base videos are an amazing asset that every business should have in today's hyperconnected world. Read on to find out everything you need to start creating videos for your business!
Setting Up Your Video Knowledge Base
Setting up a video knowledge base can be an incredibly effective way to keep your customers current with new product information, help them troubleshoot issues and find solutions quickly. It often requires little knowledge of software or tools, but it takes skill to present the information in a concise and organized manner. You need to think about your audience and make sure the content is easy to understand. Here's how to do that!
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Creating knowledge base videos
Creating videos for a knowledge base can be an incredibly powerful way to communicate information. If done right, these videos can create a memorable experience that viewers understand and are able to use immediately. To ensure the best outcome, there are a few tips you should keep in mind.
Choose the right tools for your needs
The first step is to find the right video camera or mobile device and recording software for your needs. It's important to consider your budget, what type of recording you'll be creating, and the features you need. You can then start creating your videos using various video creation tools to edit it into segments and sections.
Once the video creation tools are chosen and setup, the next step is uploading, editing, and publishing all of your content. Your knowledge base should be easily navigated and users should be able to quickly get access to whatever information you’re providing. By having an informative knowledge base complete with videos, you can easily enhance customer engagement as well as create more effective instruction tutorials.
Prepare a video script with your audience in mind
It's important to focus your video on one specific topic. Since viewers typically consume short snippets of content for quick guidance, it's best to keep your guidance as succinct as possible.
Before writing the script, you should ensure that you have gathered the necessary information to create quality content based on your target audience needs. Once you have conducted research, it’s important to create an introduction that clearly states the video’s objectives and goals right out of the gate so that viewers know what they can expect.
Creating a content script for knowledge base videos can be overwhelming, but you can break the task down into smaller, more manageable steps and creating a timeline for yourself. First, focus on creating an outline or storyboard of all the topics that should be included in the video. This should include an introduction, main points, details, and conclusions. Visualize how each topic will be linked before drafting out each section slowly. Be sure to include information that is relevant and up-to-date so you don't have to rewrite your script anytime soon.
Additionally, when you create videos, think carefully about language, as this could make or break your appeal to watch the video. Using a conversational tone through simple language will do wonders compared to complex jargon that would just confuse most people. With some practice, you’ll soon become an expert in crafting creative content scripts for you how to videos.
Can I use existing content as a video script for knowledge base videos?
Turning existing content into a video script can be a great place to start. If you have a comprehensive knowledge base in your company, using some of the already written articles will save you time figuring out what you need to say and give you a basis to work with. You'll still need to make sure the content is relevant, though. Plus, the script might need some optimization for an engaging onscreen presentation, like adding transitions or visuals. But if you have some knowledge base articles already published, don't hesitate to use them. Just make sure to add necessary tweaks for the ultimate impact!
A good practice, later on, is adding videos to every knowledge base article you have on your site. It's one of the best ways for optimizing self-service knowledge base.
Start recording a knowledge base video
When preparing video tutorials, you can record your screen and video simultaneously. It enables you to easily explain technical concepts, demonstrate the use of applications and software, or show step-by-step instructions in an engaging way. Capturing both screen recordings and a webcam feed at the same time is easier than ever with modern programs that allow users to adjust their settings to achieve the desired outcome.
Simply choose whether you would like to capture only audio narration, both audio and video from your webcam, certain windows or displays on your computer, or anything else necessary for your video content. Once you've decided on your captures, you will sync them together into one cohesive file for easy viewing.
Edit your video
There are plenty of tools out there to get you started in no time. From simple tutorials that show you the basics of video editing, to free or low-cost software with enough features for most projects. Start by practicing in the software until you get comfortable with the different tools and options available, and then focus on assembling your footage.
Try to pay attention to basic principles such as continuity and pacing when organizing your shots. Taking a few minutes to learn the basics of video editing will pay off in the end. With some practice and experimentation, you'll soon get the hang of editing videos perfectly tailored for your knowledge base.
Where to host your video content
Choosing the right platform to host a knowledge base video can seem intimidating, but with a few simple steps, you'll be on your way to reaching your audience. If your goal is to reach the maximum number of viewers, YouTube could be a great choice. You can use its powerful search engine to help people discover the content you post and its massive user base means that chances are someone has already asked the same question before.
For more money-savvy options, Vimeo and Dailymotion also offer great features without breaking the bank. And if you need deeper insights into who's watching your videos and how they're interacting with them, Brightcove and Ooyala are great options. It all depends on what works best for you and your objectives.
Whichever platform you choose, just make sure it's mobile-friendly, as this will optimize your video for any user accessing it from their devices. Also, once completed and checked for accuracy, be sure to upload your videos for your team.
Optimize your content for easy search
When it comes to writing effective titles, descriptions, and tags for knowledge base video content, it is essential to think strategically. Start by creating a title that accurately reflects the topic at hand and encourages people to watch your video - perhaps with a clever pun or a play on words? Keep your descriptions concise yet engaging but also include plenty of relevant keywords, so your video is more likely to appear in search engine results.
Also, don’t forget to include links.
Finally, tags should be added to specifically describe the content of the video using keywords so viewers looking for related topics can easily find them. Don’t forget to optimize your videos with search engine in mind - doing so will prove invaluable in getting everyone interested in watching your videos!
Summary of benefits for creating videos
Creating videos can help businesses cut down on the amount of time that the support team spends researching and gathering information. With a comprehensive knowledge base, they have access to all the information they need in one place. This eliminates the need to waste time sifting through an excessive number of emails, messages, and articles just to find what they're looking for. It also allows customers to easily find answers quickly on their own.
Furthermore, a video knowledge base has the potential to improve customer experiences dramatically by allowing them to view visual instructional or product-related videos whenever and wherever they want, without taking up valuable employee support time.
Final things to remember
Remember to properly organize content, create detailed descriptions, include transcripts and captions, consider the viewer’s perspective, tie in additional support materials such as FAQs, and customize content.
Keep in mind that when creating an informational video, your team should share the same branding standards to ensure consistency. Review performance analytics periodically and adjust your strategy accordingly. Making sure your knowledge base is not just comprehensive but accessible will help turn viewers into loyal customers who enjoy engaging with your product or service.
And if you're only starting your adventure with knowledge base and still looking for the right software that will serve you and your customers, try KnowledgeBase and start 14-day free trial today. Good luck!
